GB Advisors is a business consulting firm that helps organizations drive growth by leveraging AI-powered software solutions to design smarter and more efficient processes.
Coming out of a complete rebrand toward a more senior advisory positioning, the company's social presence hadn't caught up. LinkedIn was used almost exclusively for job postings, with no unified voice and no clear communication strategy—leaving its channels disconnected from real business goals like lead generation and brand authority.
I built the social strategy to position GB Advisors as strategic consultants—pairing professional credibility with a bold, AI-forward edge. That meant a scalable content system backed by design and editorial guidelines, automated workflows to accelerate production, and a single, consistent brand voice. I led communication across LinkedIn, YouTube, Instagram, Facebook, and X, publishing business and educational content in two languages while keeping every touchpoint aligned with the company's vision and values.
Social Media Management
Content Strategy
2026
I owned daily publishing and community communication across all channels, sharing educational business insights and hosting online events to attract new customers. I growed the LinkedIn account +1K followers.
I managed 2 YouTube channels and produced daily videos showcasing our software support and implementation services, plus tutorials, use cases, customer success stories, webinars, shorts, reels, and campaign ads.
I developed an automated workflow using AI connected to our web CMS to speed up the content creation process. I produced around 50 blog posts and lead magnets per quarter, in 2 languages, with a focus on selling a diverse portfolio of SaaS products. Cut content production time by 20%.
I created email templates to ensure brand voice recognition in communication with a diverse group of IT C-Level roles of the customer base.
I established editorial guidelines that streamlined and unified corporate communication across every touchpoint — web, social, email, and beyond.
Edgar Arias
Edgar Arias
Andrea Hernández
