I specialise in branding, web design, and motion design. My work focuses on developing cohesive, functional brand systems built around purposeful communication.
Through cross-functional collaboration with multidisciplinary teams, I lead the creative process from concept to execution, bringing brand visions to life across diverse platforms.
I thrive in collaborating with curious minds in fast-paced, tech-driven environments where creativity meets measurable outcomes.
2026
At BeInCrypto — ranked among the top 3 crypto media platforms globally — I designed creative concepts for special projects and daily social media posts, creating a wide range of digital marketing assets while ensuring consistency with the brand's editorial guidelines.
2022 - 2026
At GB Advisors — a SaaS and IT services consulting firm — I led the design strategy for a B2B marketing team, overseeing branding and web design across all communication channels. I owned the full web design and management process using Webflow, delivering high-converting landing pages and lead-generation forms. I integrated AI design tools to streamline content production and coordinated cross-functional collaboration between marketing, sales, and services teams to maintain brand consistency across all digital touchpoints.
2022
I produced video content for Madrid Escena 2022, a major music festival featuring international artists like Jason Derulo, James Blunt, Simply Red, and Robe Iniesta.
2021 - 2022
I developed and launched a comprehensive new brand identity aligned with the company's AI-driven growth mission, while building a scalable design system using Figma to streamline cross-team collaboration. Alongside this, I designed and deployed an improved website architecture for better user navigation. I owned the creative direction to translate complex AI consulting processes into clear, strategic visual communication.
2021
I managed HubSpot CRM marketing and sales workflows, and developed email marketing campaigns as part of lead generation strategies.
2019 - 2020
I collaborated with the product development team to redesign the sign-up and onboarding interface for dora.ec (ERP software), focusing on reducing friction for new users.
2018 - 2019
I created targeted video content for Google Ads campaigns, optimizing visual hooks to increase click-through rates (CTR) for diverse global clients.
2026
2015 - 2018
Graduated with a grade of 8.2/10, majoring in mass communication with a focus on marketing and media journalism. The program emphasized conceptual thinking and research-driven communication strategies, building a strong creative foundation.
C2
Native
