GB Advisors helps organizations drive growth by leveraging AI to design smarter, more efficient processes. Based on this purpose, our team developed a new brand ecosystem supported by a cohesive visual language.
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GB Advisors is a strategic consultant and provider of leading solutions in ITSM, work management, and customer service.
They promote Digital Transformation and Artificial Intelligence as drivers of change and innovation to help companies develop smarter, faster, and more efficient processes.
Its focus is on providing clients the agility to thrive in an ever-changing business environment.
Driven by dynamism and passion for what they do, we have built the logo with a star symbol that represents innovation, accompanied by a typeface designed with convergent geometric shapes, stylized in lowercase to communicate modernism in a friendly way.
Space Grotesk is a modern sans-serif collection inspired by a clean, simple yet futuristic style. The family provides a wide range of weights and stylistic alternatives that can be mixed to create strong branding. Space Grotesk is used for headings.
Inter is a typeface carefully crafted & designed for computer screens. Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Inter is used for all paragraphs and body texts as well as subheadings.
The primary colors consist of two brand colors and two supporting colors. These colors are used in our logo, flyers, social media, and other communication resources.
The primary brand color is bold magenta, which represents dynamism, transformation, and vibrant energy. The secondary brand color is tech purple, which stands for innovation, trust, and leadership.
The icon set is a toolbox for creating supporting graphics and they are based on Google Material Symbols & Icons. The icons are always used with a magenta gradient color. The weight must be 300.
We will use photographs and videos that showcase technology and teamwork, keeping in mind that people are the primary focus. These images must maintain a visual balance with the colors of the brand.
Use the primary colors of the brand to create gradients.
G-Bit is the brand's mascot. It represents GB Advisors culture of innovation and collaboration. It can be used to communicate messages with a more friendly tone.
In this section you will find examples of how the logo and visual identity can be applied to various formats and objects.
Access the original Figma file where we developed this project.
