Metro is a strategic design concept developed for a mobility service brand. The project involved creating a digital advertising campaign designed to elevate brand presence. By utilizing narrative-driven storytelling, the project aims to build deep consumer awareness within the competitive urban mobility sector.
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Metropolis Underground is the metro service of Metropolis City.
For a few years now, it has been modernizing its service and its app in order to improve the experience for its users.
The primary objective of this design challenge was to develop a digital advertising campaign that encompasses ads on social media platforms. The message is focused on young people who enjoy exploring the city and are concerned about sustainable mobility for an excellent price-quality ratio.
