Metropolis Underground is a public transit operator serving Metropolis City, undergoing a strategic modernization of both its infrastructure and digital touchpoints to meet the evolving expectations of its users.
Design a social media ad campaign targeting urban young adults who value sustainable mobility and city exploration. The campaign needed to communicate a compelling value proposition — positioning the metro as the smart, affordable choice for getting around the city — while delivering creative assets optimized for paid social formats.
I developed a set of video and static ad assets across multiple formats — translating the campaign brief into a cohesive visual identity that balances energy, sustainability, and urban lifestyle. The work demonstrates end-to-end campaign thinking: from concept and messaging to design and delivery-ready assets.
Video Editing
Motion Design
Communication Design
2024
Edgar Arias
