Binance is the world's largest cryptocurrency exchange by daily trading volume, giving millions of users a platform to buy, sell, trade, and store more than 350 digital assets, including Bitcoin and Ethereum.
Many users don't realize how little capital is needed to start trading cryptocurrency. The challenge was to design creative assets for social and paid media that would educate this audience and encourage them to begin trading with as little as $15.
I created visual assets for paid ad campaigns, localizing content across markets to support a global user acquisition strategy.
Communication Design
AI Design
Paid Ads
2026
Edgar Arias
